Designing a great lottery logo isn’t easy. You’ve got to convey the idea that the average person could win a crap ton of cash — and that you’re not completely throwing your money away by entering. I collected all the U.S. state lottery logos I could find (plus an international one), both new and old. Some states have definitely left their lotteries in the 1980s, but a few states stand out with bold design solutions.
Here are some of my favorites — Washington State’s simple lottery logo reminds me of an embossed seal:
Colorado’s bold lottery logo reminds me of a beer label, and it plays up the mountainous landscape of the state. Idaho’s lottery logo is a close second in the mountain category:
Washington, DC’s lottery identity has a gorgeous palette, and the stylized cherry blossom evokes the outline of the District:
Conveying the idea of luck is hugely important — that’s why I like Oregon’s simple logo of crossed fingers:
I believe the United Kingdom’s National Lottery logo used to be exactly the same, but I couldn’t find a photo. Here’s the current UK lottery logo, and the Virginia lottery’s crossed fingers also make a nice V:
I present the rest of the lottery logos without comment. Which are your favorites, and which are just incredibad?
