lottery logo design: winners & losers

Designing a great lottery logo isn’t easy. You’ve got to convey the idea that the average person could win a crap ton of cash — and that you’re not completely throwing your money away by entering. I collected all the U.S. state lottery logos I could find (plus an international one), both new and old. Some states have definitely left their lotteries in the 1980s, but a few states stand out with bold design solutions.

Here are some of my favorites — Washington State’s simple lottery logo reminds me of an embossed seal:

wa-lottery

Colorado’s bold lottery logo reminds me of a beer label, and it plays up the mountainous landscape of the state. Idaho’s lottery logo is a close second in the mountain category:

colorado-LOTTERYidaho-Lottery

Washington, DC’s lottery identity has a gorgeous palette, and the stylized cherry blossom evokes the outline of the District:

DC-Lottery-tagdc-lottery

Conveying the idea of luck is hugely important — that’s why I like Oregon’s simple logo of crossed fingers:

oregon_lottery

I believe the United Kingdom’s National Lottery logo used to be exactly the same, but I couldn’t find a photo. Here’s the current UK lottery logo, and the Virginia lottery’s crossed fingers also make a nice V:

uk-national-lottery4CP_Va_WG-only-.75V_Stk

I present the rest of the lottery logos without comment. Which are your favorites, and which are just incredibad?

Arizona-Lotteryarkansas-lottery

3Color_VerticalCT-Lottery

delaware-lotterygerman-LottoAustria-Lotto

florida-lotterygeorgia-lottery

illinois-lottery

LottoLogos5HoosierLotteryLogoCMYK

iowa-lotterykansas-lottonew

KentuckylotteryLouisianalottery

maine-lotterymaryland-lottery

mass_lotterymichigan-lottery

Minnesota-Lotterymissouri-lottery2

missouri-lottery

mtl_logo_h_redmtl_logo_v_black

nc-lotterynd-lottery

nebraska-lotterynh-lottery

nmlotteryNew York Lottery Logo

Ohio-Lotteryoklahoma-lottery

pennsylvania-lottoRI-lottery

sc-lotterysd_logo

Texas-Lotterytn-lottery

vermont-lottery-2WisconsinLottery

Wv-logowv-lottery-logo

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