A consumer packaged goods expert recently divulged to me that she never, ever looks at her competition. That really took me by surprise, because I always over-research everything. (My local branch librarians know all about me and my extensive interlibrary loan requests.) Instead of looking at the competition, she told me, she examines parallels. What… Continue reading grazing + finding creative inspiration
Q. Do you have any tips for networking? I've debated asking a fellow freelancer about getting work, but I'm afraid of stepping on her toes. A. When I started freelancing, I thought that meeting other freelancers was the best way to get gigs. They get gigs, and I want gigs, so they can give me some… Continue reading never network alone
Designing a great lottery logo isn't easy. You've got to convey the idea that the average person could win a crap ton of cash — and that you're not completely throwing your money away by entering. I collected all the U.S. state lottery logos I could find (plus an international one), both new and old.… Continue reading lottery logo design: winners & losers
Still trying to wrap up your Christmas shopping? I'm nearly done, but I know it can be hard to buy for the makers, designers and crafters in your life. After all, what could you give them that they couldn't just make themselves? My guide has 7 places to get gifts sure to please any crafty… Continue reading last-minute gift ideas for crafters and makers
I'll be the first to admit it: I overextended myself last year. In addition to making Crafty Supermarket a legit LLC and putting on two wildly successful shows in Cincinnati, I traveled to sell my wares at shows in Pittsburgh, Bloomington, Columbus, Indianapolis and Columbus again. I spoke at the Midwest Craft Caucus in Columbus… Continue reading new year, new projects!