Thinking about content strategy for creative businesses is seriously my jam right now — my background in magazine editing and my long-running craft business are kind of colliding in a creative supernova, and I’m working on some ideas to roll out to the world.
I contributed a post over at CraftyPod on content strategy, and I’ll be hanging out with Sister Diane tomorrow, Wednesday, March 20, at 8 p.m. Eastern/5 p.m. Pacific to chat about content strategy!
If you’ve got a full-blown creative business, content strategy can be taken even further to help you work a lot smarter.
Would it blow your mind if I told you that everything you do online can be part of your content strategy? That includes your website or blog, your Etsy storefront, your public Facebook pages, Twitter accounts, and other social media, plus your e-newsletters.
The main reason I love content strategy so much is that, when you do it right, it saves you a metric crap-ton of time. Content strategy is all about being prepared, having procedures in place and knowing what needs to be done when.