grazing + finding creative inspiration

A consumer packaged goods expert recently divulged to me that she never, ever looks at her competition. That really took me by surprise, because I always over-research everything. (My local branch librarians know all about me and my extensive interlibrary loan requests.) Instead of looking at the competition, she told me, she examines parallels. What […]

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never network alone

Q. Do you have any tips for networking? I’ve debated asking a fellow freelancer about getting work, but I’m afraid of stepping on her toes. A. When I started freelancing, I thought that meeting other freelancers was the best way to get gigs. They get gigs, and I want gigs, so they can give me some […]

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lottery logo design: winners & losers

Designing a great lottery logo isn’t easy. You’ve got to convey the idea that the average person could win a crap ton of cash — and that you’re not completely throwing your money away by entering. I collected all the U.S. state lottery logos I could find (plus an international one), both new and old. […]

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