comparing e-commerce platforms for makers

emoji stamps in progress wipAfter more than eight years, I’ve decided to close up my shop on Etsy. Lately I’ve just had more negative things to say about the service than positive, and I figured it was time to put my money where my mouth was and move on. (I’ll probably write something more about while I left later, but Abby Glassenberg — who loves Etsy, for the record —has a comprehensive list of the common Etsy complaints here.)

To find a new home for my handmade shop, I spent the last few days creating this chart comparing ecommerce options for makers & designers. It includes the major craft marketplaces as well as standalone ecommerce platforms that let you set up a standalone shop fairly simply, without needing your own website or host. I also calculated the fees each of the various platforms charge for four separate sales scenarios. I found it very interesting to dig into the numbers and check out my options, and there are definite trends that come up when you compare the fees for small volume sales to high-volume sales.

I’ve decided to use Square (and continue selling on the Reddit Marketplace, which is a good spot for nerdy merch). You can check out my new shop here to get your fill of emoji stamps, DIY kits and nerdy jokes. Onward.

Dec. 22 update: I’ve added a column noting whether the service has made any statement or offered advice about VATMOSS and the 2015 European value added tax rule changes.

February 2015 update: You likely arrived here from my piece on Wired.com: How Etsy Alienated Its Crafters and Lost Its Soul. Welcome! I hope you find the information useful. 

my german reunification

munich rooftops as seen from alte peter

I’ve felt kind of radio silent this summer, and there’s a good reason for it. I’m in the middle of three months in Europe, with my headquarters in Germany. To the casual observer, it might seem like this trip came together quite quickly (I first mentioned it to friends in the beginning of April and had arranged it by the end of the month), but it’s actually been in the works for 17 years.

When I was 16, I received a Congress-Bundestag Youth Exchange scholarship to spend my 11th grade year abroad. The family I was paired with was wonderful, and my time there opened my eyes to a lot of things and gave me an incredible education. I returned to my small town in Ohio with a new understanding of the world and its possibilities, along with near-perfect German and a well-overdue IDGAF attitude in regards to my final year of high school. (After my first year of college, went back to Germany for a year, but that’s another story for another time.)

This summer, I’m back in Gelsenkirchen with my former host mother, Ursula, even sleeping in the same room I occupied for a year as a teenager. Everything is simultaneously the same and different. The house is just as it was, but her two younger children are now grown and out of the house, and her husband, Hans-Josef, died a few years ago. I immediately remembered the walkways from the main street through the Siedlung to the house, but the streets seem much smaller than I remember. My concept of a big city has evolved quite a bit since I was 16, when in comparison with my hometown of 5,000 people, Gelsenkirchen (about the size of Dayton) seemed very large to me.

How do you afford three months in Europe, you might ask? Well, for one, it isn’t a vacation. I’m working as normal, just from a different time zone. I sublet my apartment in Cincinnati so my rent is covered and my cat has people to hang out with. The money I’m saving on rent more than covered my flight out here, and my housing in Germany is free. I’m sharing the costs of groceries (which are already very cheap here) with Ursula, and trying to pair up my excursions with assignments so I can write off the travel and keep getting paid. I’m basically saving money by living in Europe.

From this vantage point in northwestern Germany, I’m actually finding more stories to pitch — Quartz, which I regularly write for, is focused on international business, so being outside the US is advantageous. The rest of my freelance work is running as usual; I just had to ensure direct deposit was set up for payments for all my accounts or that clients were willing to mail checks to Germany (and I can then deposit them with my credit union’s app).

Where am I going this summer? Where aren’t I going? So far I’ve been to Berlin for a week, which was just as rad as everyone says, and then I flew back to the states for five days for YxYY in Palm Springs, which was totally worth the jet lag. The area I’m living in is close to Essen and Düsseldorf, which are also cities worth seeing, and I’m planning trips to Reykjavik, London and probably Berlin again before the end of the summer.

This past weekend I took the train to Munich, where I was writing a travel story for Cincinnati Magazine. From there I took the train to Friedrichshafen, where I wrote about the largest amateur radio meet in Europe. And then, just for kicks, I took a ferry across the Bodensee (Lake Constance) to spend a day in Zürich before flying back to Düsseldorf last night. The two stories I wrote just about paid for the entire excursion, so basically free trip!

Before I booked my flight, I was scared. I reached out to a Facebook group of women freelance writers I’m a part of for encouragement. Their general reaction was: “This sounds perfect, you’d regret not going, and if you don’t want to go, we’ll go.” Point taken. The stars aligned perfectly for this to happen, and it would be a smack in the face of the universe if I didn’t go.

From quitting my job to go freelance three years ago, I realized that I’m not afraid to shake things up in my life sometimes. I actually get antsy if things stay the same way for too long. “Great things happen outside our comfort zone,” one of my fellow ladywriters told me. And it’s so true.

my ’90s music zine, or how i became a writer

music news 90s zineThe earliest sign I was meant to be in magazines came in junior high school. One of the English teachers’ flagship assignments was the magazine project: Each of us had to create (in the pre-computer era) a 24-page magazine on a topic of our choosing with articles and advertising. I made mine a music magazine from 1985.

The cutting and pasting really resonated with me, and I started making a monthly music zine, which I continued for two years, eventually reaching a circulation of about 30, including the school librarian.

When I was home for Christmas, some high school friends brought up Music News and asked if I still had any copies. Oh boy, do I ever. I scanned the whole shebang and post it here for you as an annotated PDF for your enjoyment.

I’d describe Music News as a time capsule of what it was like to like alternative music as a teenage girl in the Cleveland area from 1996 to 1998. It also includes some really bad clip art. But looking at the back issues I’m blown away at how much of a writing voice I already had as a teenager. My punctuation and style have improved, surely, but it still sounds very me. And my taste in music hasn’t changed that much, either. I made a Spotify playlist of the best 1996-1998 jams mentioned in my zine. Hope you like time travel!

And PS: I started making zines again a few years ago. Check ’em out here!

two weeks in san francisco

I gotta give it up: 2014 has been an amazing year of travel for me. Being able to work from wherever I wanted was one of the major reasons I became self-employed to begin with. Two years into my freelance life, I’m racking up plenty of frequent flyer miles.

I started out 2014 with a trip to SXSW Interactive to write for Roll Call about the many members of Congress who were making appearances there. Then I headed to Greece to speak at the World of Crafters conference, a wonderful one-day event in Athens. Three other foreigners came from the U.S., Australia and Germany to speak, and we bonded over local wines and so many cheeses. I turned 32 while I was in Athens, and I was surprised by the ladies of Ftiaxto.gr with a profiterole cake at the speakers’ dinner. On my way back to Cincinnati, I stopped off in Paris and spent a few days there with an old friend I hadn’t seen in nearly a decade in a sunny studio apartment in the 3rd arrondissement. Many more cheeses and much more wine. In June I went to New York and D.C. for 10 days, crashing on friends’ couches and writing a story about the design unit of the United Nations and finally meeting my Roll Call colleagues in person. I hate hot weather, but July found me at YxYY, an unconference at the Ace Hotel in Palm Springs, where I spent three days making friends, making buttons and making the saltwater pool my home.

And now I’ve just spent two weeks in San Francisco. Initially I intended to spend a long weekend there to attend my good friend Jason‘s wedding, but then I found out about a longform nonfiction journalism conference happening at Berkeley and extended my stay, opening up the possibilities to see even more amazing authors and artists while I was in the Bay Area. Here’s what went down:

William Gibson.

william-gibson

William Gibson reading from “The Peripheral” in Corte Madera, CA.

 

I’ve been reading William Gibson’s work for almost 20 years — I bought a chunky copy of “Idoru” when it came out in 1996, probably after reading about it somewhere like Sassy Magazine, and I’ve read it many times since, along with his many other novels.

He just so happened to be making appearances in the Bay Area the night I arrived and the day after, so I took a commuter bus up to Marin County to attend his signing at Book Passage. Gibson read from his new book “Peripheral,” cracking himself up at times, and then entertained many questions from the audience. I asked him how he builds a new world — considering how visually rich they are, I was imagining that he perhaps uses a sketchbook to collect imagery, or constructs a wiki or something. But he said he actually doesn’t take any notes at all. He just keeps thinking about everything, and if he forgets something, it probably wasn’t all that interesting anyway.

Chris Ware and Marjane Satrapi.

ware-satrapi

Chris Ware and Marjane Satrapi in conversation at Stanford.

 

Both Jimmy Corrigan and Persepolis are books that I have and will continue to read annually. Seeing either one of them would have been reason enough to take the CalTrain down to Palo Alto, but seeing both of them at the same time? I would’ve gone anywhere. The event hosted by the Stanford Storytelling Project began with canned questions, but as the writers/artists got comfortable on stage, they started interacting with each other more and telling great stories.

I was able to ask the final question, based on something they’d both talked about earlier: how oppression and depression can be a catalyst for creation. I asked, “How do you work through your depression?” Marjane was quick to reply: “I didn’t work through my depression, the depression worked through me.” She then explained how when she is depressed she has spells of not being able to breathe. During one of these attacks, she called an ambulance, and then changed her mind about going anywhere once they arrived, trying to tell the medics that it was a mental problem, not a physical problem. But they strapped her to a gurney to take her down the stairs from her apartment anyways. The stairs made a tight turn, and as they tried to tilt her to get around it, they dropped her down the stairs and she ended up busting her head open, requiring stitches. And then she wrote “Persepolis.”

Chris Ware said: “I imagine that you’re asking this question because you’re a writer or other kind of creative person who is dealing with depression.” I nodded from my fourth-row seat. He said that being depressed often causes you to see things more clearly than you would like, and the only option is to work with it. And to get used to it, because it’s probably not going away.

Hearing these thoughtful answers from people whose work I admire so much makes me feel less alone with my own depression. I don’t like to talk about it much, because when I’m in the pit of it, I don’t think that anyone wants to listen to me anyway, and when I finally get out of it, talking about it seems self-indulgent. I assume people will ask what I have to be so sad about. And the answer isn’t anything in particular — that’s the whole deal and why it’s so terrible. A common uncomforting response from people who don’t deal with depression is “Well, at least you aren’t [other horrible thing or situation].” And that’s not really the point. Marjane actually said when talking about living through war — the every day realities are so stressful that you deal with it through humor. People can be dealing with depression in any situation. It has nothing to do with your place in the world and has everything to do with how your brain is processing information.

On a lighter note, earlier Marjane talked about how her parents gave her Russian comics about dialectical materialism when she was 10. Then Chris said that he thought her writing was quite like Tolstoy, which made her laugh. And Chris said he had given his daughter a copy of Persepolis when she was 9; his daughter read it and told him that she thought it was really inappropriate for a child.

Chris said there’s a parabola in every artist’s life — where you start wanting to make stuff but you aren’t making a living from it, but then when you become successful you sometimes wish you didn’t make a living from it. He wondered what it would be like to have a job he hated, to just go into work for eight hours and then go home and be done and not think about it anymore.

A student asked what their weirdest fan encounters were — Chris said it was a man in Holland when he was signing books with Dan Clowes. They spotted a large, sweaty man in line, who, when he got to the front of the line, he put down a piece of paper that had 16 pictures of otters on it, but two were cut out. He said, “I would like you to draw me an otter.” And so they did. (At the end of the night when they were about to sign books, the director of the Stanford Storytelling program said that the artists would not be able to do any drawings because of time restraints, but Chris said they would make an exception for otters.)

Marjane told a story about how she was in a Midwestern airport, and a lady sitting next to her told her basically her entire life’s story within 20 minutes. She asked where Marjane was from, and, not wanting to go into the whole story of her exodus from Iran, she said that she’d just come from France. “I have a question,” the lady replied. Marjane waited for an uncomfortable or overly personal one. She asked: “Can you see the moon from France?” Not wanting to have to explain a lifetime of science education to this 52-year-old Midwesterner, Marjane replied: “No.” “See?” the lady said. “That’s why America’s the greatest country on earth.”

And finally, a quote for the ages without context: “The Iranian government, they don’t like the book. That’s OK, I don’t like them either.” — Marjane Satrapi.

Narrative at Cal.

dinner-panorama

Along with getting to travel more, I’ve been able to be more picky about the writing assignments I take on. What I really want to write are the kinds of stories that take up residency in your brain for months or years. And then when you finally finish reporting them and writing them, they get to inhabit the brains of the people who read them. This conference at Berkeley was full of people who do just that. It was an intimate gathering — just about 85 people who maintained rapt attention for Jake Silverstein and Sewell Chan of the New York Times, Adam Gopnik and Daniel Zalewski of the New Yorker, Pulitzer Prize-winner Jacqui Banaszynski and many other incredibly accomplished journalists. Like so many conferences, the socializing in between sessions was just as good as the sessions themselves. Narrative at Cal inspired me to continue my research on a couple of back-burner stories I’ve been working on, and it made me a few great new friends. (Above is what happens when you invite Jacqui B. to get dinner with you.)

And art stuff.

"Every one of us is a potential convict." Ai Weiwei

“Every one of us is a potential convict.” Ai Weiwei

Some friends and I took the Alcatraz ferry to see the Ai Weiwei exhibit on the island. The biggest thing I took away from seeing the installations is that I am a coward. You’ve got to see it for yourself. It will be up through April 2015.

The artist Lisa Congdon just created a bunch of new things for 826 Valencia, and I was able to stop by a party she had there. I am proud to call Lisa a friend, and she’s an amazing example of what happens when you focus on doing good work, not on achieving success. Her many interesting projects — borne of love and curiosity — have gotten the attention they deserve and let her make a living from her art.

I also was able to check out Renegade San Francisco with some crafty friends before I left town. Renegade is really the only indie craft show that’s managed to sustain itself in multiple cities (and countries, even, with the addition of its London show). The thing that surprised me most about Renegade was how homogenous craft trends have become across the country. I saw much of the same styles in San Francisco as I do in Cincinnati — but that’s a discussion for another post.

renegade-sf

The view from Renegade San Francisco.

 

eleanor beardsley in paris (pledge so hard)

If you love song parodies and NPR and “Watch the Throne,” boy, are you in luck:

This video is almost two years in the making — I wrote “Eleanor Beardsley in Paris” originally in 2012, and when I heard that Carl Kasell was retiring this spring, I realized we had to make the video a reality.

Fun fact: I’ve written song parodies since I was a teenager, but always just performed them for friends. I hope this video will get me one step closer to my dream of becoming the heir apparent to Weird Al.

I gotta give shoutouts to Jay and ‘Ye for writing the song this is based on, MaryKate Moran for being the Jay-Z to my Kanye, Matthew Luken for doing the camera work, Vicky for being the camerawoman on the ground in Paris, and Pat Jarrett for editing this whole deal better than I could have ever done.

a magazine pitch that totally worked

manischewitz matzo newspaper ad circa 1930

Back when I was a baby freelancer, pitching felt like a mystery. I knew in theory how to write an article pitch, sure, but they were usually half-baked. I usually didn’t know what the what was yet and wanted an editor to tell me what to do.

In the last nearly two years as a full-time freelancer I’ve come to appreciate how much research and tailoring needs to go into a pitch if you want to place an article in a major magazine. Not only do you need to know why you’re pitching the story to a particular editor at a particular magazine, but you need to have a convincing case as to why they should care. This takes a ton of time to prepare, but when all those elements align, you’ll have a much better success rate.

When you’re just starting out as a journalist, it’s also hard to find good examples of successful pitches. So I thought I’d share this recent successful magazine article pitch of mine:

Hi, [editor’s name],

I’m a freelancer here in Cincinnati, and [mutual acquaintance] suggested I get in touch with you about this story I’m working on.

A man trained as a kosher butcher emigrated from Lithuania in 1886 to serve an orthodox Jewish congregation in Cincinnati. Behr Manischewitz eventually became the patriarch of a mechanized matzo empire that led the world in matzo production — and ruffled rabbinical feathers. The family’s history illustrates the story of Jewish life in Cincinnati: Like many Jews, they settled in the West End in the late 1880s and moved to Avondale as they became more affluent in the 20th century. Eventually, the Manischewitz headquarters moved to New Jersey in 1930, and Cincinnati’s matzo fame waned. But Behr and his wife remain buried in Covedale.

I’ve done extensive research on the family in local archives and would love to tell the Manischewitz story for Cincinnati Magazine. There’s a wealth of interesting historical imagery and maps to go with the story, and I have a few ideas for interview subjects.

My writing credits include Wired, HOW, Family Tree Magazine and other national publications. This story could be great for April 2014 to coincide with Passover. What do you think?

Grace

A few details for context:
  • I had already done about three months of research by the time I wrote my pitch.
  • This was a cold pitch — I had never worked with Cincinnati Magazine before.
  • I sent this pitch in June 2013, proposing it for the April 2014 issue. That might seem excessively early, but I got a call back within a week and sold the story. It was due in January 2014, which gave me even more time to research.

You can read my piece about the Manischewitz family in Cincinnati Magazine’s April 2014 issue.

the sound of one man networking

Back in August, amid moving and other craziness, I got a last-minute invite to talk at Weapons of Mass Creation in Cleveland. It was one of those moments where against better judgment I said YES, and it worked out great. They just posted the video of my talk, so I’m posting it here! (I sound a little like I’m hyperventilating because I was SUPER caffeinated.) It’s kind of based off of my earlier blog post about networking, but with way more Top Model screenshots.

PS: Me and Ann Friedman totally met up and got hot dogs the next day.

PPS: The shine theory should be co-attributed to Aminatou Sow.